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This website has the following in the homepage, "As a family business we have built our reputation over the years by delivering excellent service and quality products! We invite you to experience the difference by calling us today to help you with your water needs." We analyzed that the web page also stated " Serving Livingston County and Surrounding Areas for Over 40 Years! We Repair All Makes and Models Including." It also stated " On your next Service Call or Salt Order! To print your coupon! BRIGHTON - 810 227-4561." The header had Fast Service as the highest ranking search term. It was followed by Professional Repairs, Salt Delivery, and Water Softeners which isn't as ranked as highly as Fast Service. The next words they uses is Water Conditioners. Iron Filters was also included and might not be understood by search crawlers.